The people behind the market: Elina Nygård, Ájtte

Elina N is head of the Public Unit at Ájtte, the Swedish Mountain and Sámi Museum. This is how she describes her work with the market:

"Ájtte, the Swedish Mountain and Sámi Museum in Jokkmokk has two peak seasons every year. One is the summer months when around 20,000 visitors come to the museum. The other is the winter market week, when almost 10,000 visitors usually find their way into the warmth. Then we are open every day, all week, between 9-18.

We start planning for the next market immediately after we have cleaned up after the market week. We go through what worked well and what we should possibly change. We plan for upcoming exhibitions far in advance, usually already in early spring. On the Wednesday before the market, we have an opening for our temporary exhibitions, which then run until May.

One exhibition I would like to mention is part of our permanent exhibition. "Icy Walk" tells the story of the winter market through the centuries. Here you can also experience the cold and northern lights of the Jokkmokk Winter Market all year round!”

Elina N is head of the Public Unit at Ájtte, the Swedish Mountain and Sami Museum. Here's what she says about her work with the market:

“Ájtte, the Swedish Mountain and Sami Museum in Jokkmokk has two peak seasons each year. One is the summer months when approximately 20,000 visitors visit the museum. The other is the winter market week, when nearly 10,000 visitors usually find their way into the warmth. Then we are open every day, all week, between 9 am and 6 pm.

We start our planning for the upcoming market right after we clean up after the market week. We review what worked well and what we might need to change. We plan for upcoming exhibitions well in advance, usually in early spring. On the Wednesday before the market, we have the opening of our temporary exhibitions, which will then be on display until May.

An exhibition I would like to take the opportunity to recommend is part of our permanent exhibition. “Icy Wandering” tells the story of the winter market through the centuries. Here you can also experience the cold of Jokkmokk’s winter market and the Northern Lights all year round!”