The people behind the market: Elina Kuhmunen, Ájtte

Elina Kuhmunen is the program manager for what happens at Ájtte during the Winter Market. This is how she describes the market:

“Ájtte Museum has a varied program. During the market days, there are queues for the museum shop, museum exhibitions, lectures in the auditorium and music on stage. Outside in the museum park, you can enjoy coffee and cheese, and for many years we have offered drop-in photography in Ájtte’s photo studio – a way to immortalize yourself, often extra dressed up, as a memory of the Winter Market. We also have story times for children.

Planning goes on throughout the year and it’s a big job to get everything together. As it is for most people in Jokkmokk, it is also for Ájtte’s staff, everyone works hard in the weeks before and during the market week! There can be up to 50 different program items at Ájtte.

In 2025, we are planning an exhibition where Ájtte highlights its own collections.”