The work behind the reindeer races (in Swedish with English subtitles, 2021).

The reindeer race is a unique event and one of the big attractions during Jokkmokk’s market. How are reindeer selected for the fast-paced competition? How do you get the animals used to wearing a harness and pulling a sled? Meet Rickard Länta and his nephew Per Ailo who selects and works with the reindeer used in the races.

This video was part of Jokkmokk’s digital market in 2021.

Jåhkåmåhkke / Jokkmokk (in Swedish with English subtitles, 2021).

Jokkmokk, Jåhkåmåhkke, is a place with a long history. People and cultures have met here for a long time. Here are strong cultural personalities, creators and entrepreneurs. The music and the yoik sound from here. Welcome to the place which is a strong cultural hub.

This video was part of Jokkmokk’s digital market in 2021.

Sáme Jåhkåmåhke márnánin / The Sámi at the Jokkmokk market (in Swedish, with English subtitles available, 2021).

The Jokkmokk market has been a meeting place since ancient times. Here lives the tradition of sewing new costumes for the market, and dressing up for parties and celebrations. What materials are used and what does the Sami costume tell the person who can interpret the silent language? Anna-Stina Svakko, duodji master, tells about and shows Sami costumes and details.

This video was part of Jokkmokk’s digital market in 2021.

The market and the church (in Swedish, with English subtitles available, 2021).

The church has had a central role in the market since the first church was built in Jokkmokk in 1607 on a royal decree. How are the market and the church connected? Anna-Lena Andersson takes us to the place where the first church was built and tells about the role of the church in a place that has changed over the centuries.

This video was part of Jokkmokk’s digital market in 2021.

Dressing for the Arctic Climate at Jokkmokk Market (in English, 2021).

Lär dig hur du håller dig varm i det arktiska klimatet och när du besöker Jokkmokks marknad. Vilka material är bra? Vad gör du om du börjar frysa? Björn Hedlund-Länta, fjällguide och överlevnadsexpert, guidar dig. Språket är engelska, textning till svenska kommer att läggas till inom kort.

Learn how to dress to stay warm in the Arctic climate and when you visit Jokkmokk’s market. What materials are good? What do you do if you start to freeze? Björn Hedlund-Länta, Mountain Guide and Arctic Survival Expert, guides you.

Opening ceremony of the Jokkmokk digital market, February 2nd, 2022.

Students at Kulturskolan in the municipality of Jokkmokk sing, yoik and light the symbolic market fire beside the market sculpture in Jokkmokk – and with that, the 417th market has opened.

Opening ceremony of the 2021 Jokkmokk market (in Swedish, with English subtitles, 2021).

The 416th market, the digital market of 2021, is inaugurated on a cold winter evening with conversations around the fire. Meet Per Kuhmunen who every year walks with his reindeer raid through the market area. Kjell Enlund celebrates 35 years as a market seller at Jokkmokk’s market. We meet him in his workshop. Magnus “Kitok” Ekelund talks about his recent year as an artist, the collaboration with Jakob Hellman and what Jokkmokk’s market means to him. Sara-Elvira Kuhmunen yoiks and talks about the importance of the yoik. The conversation is led by Sara Kristiansson.